Alma Mater Studiorum - Università di Bologna, with the support of the Government of Canada, in collaboration with the McLuhan Program – University of Toronto, the Facoltà di Lingue e Letterature Straniere – University of Bologna, the Italian Cultural Institute of Toronto, and with the support of several local Agencies promotes a series of events dedicated to the Canadian thinker Marshall McLuhan. The whole world will join in celebrating the centenary of the birth of the famous media scholars.